Transformational Development – MWest Launches New Initiative Mar01

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Transformational Development – MWest Launches New Initiative



Transformational Development – MWest Brings out The Heritage Collection 

Friday, 8 January 2016

25 years as a leading real estate investment firm, MWest Holdings has always focused on creating lasting and tangible value. Today we specialize in value-add real estate, particularly apartments, with a special expertise in Los Angeles. Most recently, MWest has implemented a new and exciting strategic focus we call “transformational development”. This strategy of growth is more than simply seeing returns, it involves acquiring larger, architecturally significant, historic, or iconic properties that are in need of attention to restore them to their legendary grandeur.

Serving the greater Los Angeles area has provided us with amazing and unique opportunities to showcase our talent for creating innovative development solutions which pay homage to history, instill a sense of neighborhood, and preserve community distinctiveness and culture. This strategy not only creates enormous value, but also builds communities and invigorates Los Angeles, something we are extremely passionate about. Everyone at MWest shares a deep commitment to preserving the special beauty and historical integrity of a structure while making the inside more attractive, efficient, and usable for today’s most discerning renters.

History, Architectural Relevance – Value.

We have four recent acquisitions that mark this new era for MWest and belong to our growing ‘Heritage Collection’: The Hollywood Tower, Wilshire Royale, South Park Lofts and Guardian Arms Apartments all 1920’s poured in place concrete buildings by significant architects.

Our most recent addition to the collection is The Hollywood Tower. Built in 1929 and placed in the National Register of Historic Places in 1988, the building is set on a hill in the heart of Hollywood, and topped by its famous art deco neon sign beloved by historians and Hollywood royalty alike. The Hollywood Tower’s three full-floor penthouse units feature large private balconies with a 360-degree sweeping skyline view of the city and Hollywood Hills. The property has served as a set location for numerous film and television shows and former residents include some of Hollywood’s most heralded stars: Humphrey Bogart, William Powell, Errol Flynn, and Marilyn Monroe. This tradition continues today, as the Hollywood Tower remains a popular home for entertainment industry luminaries.

Second, is the Wilshire Royale. This iconic building was constructed in 1927 and first opened as the upscale Arcady Apartment Hotel. The Wilshire Royale, with its classic rooftop neon signage, has retained much of its original 1920’s architecture and neoclassical elements, with a grand lobby featuring a sitting room, impressive columns, high ceilings, and a dramatic marble staircase. This building also caught our attention because it is perfectly situated in one of the most exciting and fast-growing communities in Los Angeles: Koreatown, a neighborhood brimming with restaurants, gastropubs, nightclubs, and businesses. The emergence of the live/work generation, and their desire for locations that feature walkability, easy access to the Metro Line, proximity to downtown LA and three major freeways, speaks directly to the promising future of this property.

Also nearby in east Hollywood is the Guardian Arms Apartments. Situated in an emerging area of the city, this classically designed late 1920’s building has been meticulously restored, with grand entryways, bachelor apartments and wonderful spacious open areas. Situated near Little Thai Town, and Los Feliz, this building is in the heart of the new Hollywood renaissance. Less than two blocks from the Western Blvd Metro station, the building has seen tremendous interest from individuals eager to enjoy the urban lifestyle, but want access to diverse communities.

The last property in our ‘Heritage Collection’ is the South Park Lofts, built in the mid 1920’s it was one of the first modern day parking garages. Situated in the heart of the downtown Los Angeles, South Park continues to have low vacancy rates and a loyal tenant base. The renovations to this building are bold and creative to appeal and attract the growing millennial renter population that is looking for modern loft living and an amenity package that rivals the best buildings in the area.

I plan on growing our ‘Heritage Collection’ in the upcoming months, further distinguishing MWest Holdings as more than just a real estate investment firm, but a company with a passion for great architecture, sense of place, and desire to seamlessly integrate history and culture into our local Los Angeles communities.

I look forward to serving our tenants and investors for the next 25 years.

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